How to Build a Business That’s Good for Everyone

With so many businesses barely getting by, everyone wants to know the secret to make their business good for everyone, and how they can build a company that can thrive.

At the core of every business success it’s important to make sure that your employees are engaged and your customers are satisfied.

As a leadership coach and business consultant, I’ve seen lots of companies make it and lots of companies struggle. And from my experience, the ones that truly thrive share some key principles.

Here are the most important:

Make it personal.

There’s a misconception that business and the personal should never mix—but the most successful companies create a personal culture, one where both employees and customers know they matter. That means getting to know them and creating mutually beneficial relationships with meaningful connection and engagement.

Good communication connects everyone.

If you want an organizational culture where people are working hard to achieve the same goals, communication is key—team to team, team to board, customers to leadership—in every direction and at every level.

Surround yourself with A+ players.

Steve Jobs always used to say to surround yourself with A+ players, because the best players always surround themselves with better players than themselves. The same is true for companies. Make sure your organization has highly talented people and treat them well so they will remain loyal and dedicated to the purpose and mission. When you surround yourself with the best you thrive on excellence.

Under promise- over deliver.

Whatever you do, whatever product or service you are providing, make it the best out there. Do it better than anyone else to a ridiculous degree. Build and maintain the best relationship with those you serve. Deliver more than you promise to keep them with you.

Grow your team.

Once you have a team of excellent people in place, the smart thing is to keep them there. The best companies make sure they have training and development programs that help people grow and move forward in their career path, because that’s how you retain a great team.

Make your company a great place to work.

Work is where people spend most of their time, so make your company a place where people feel motivated and inspired and they can have fun. Create an environment where people enjoy coming to work. A culture build on fun and excitement gives people the energy to outperform their own potential.

Make a difference.

If the aim of your company is to make money, that’s great, but it won’t speak to the hearts and souls of your people. It doesn’t give people anything to be inspired by. But if your business improves the lives of others—if you’re providing solutions that make selling and service the same thing—your team and your customers will be far more engaged. The results? A stable, energized team, loyal customers, and great grassroots advertising through word of mouth and social media.

To create a business that thrives you have to make it a company that is good for everyone.

Lead From Within: Bottom line: When people are happy- when customers are satisfied companies succeed.
 

N A T I O N A L   B E S T S E L L E R

The Leadership Gap
What Gets Between You and Your Greatness

After decades of coaching powerful executives around the world, Lolly Daskal has observed that leaders rise to their positions relying on a specific set of values and traits. But in time, every executive reaches a point when their performance suffers and failure persists. Very few understand why or how to prevent it.

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